Téléchargez le livre : Innovation Behavior of Older Consumers

Armin Tank

Innovation Behavior of Older Consumers

An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership

Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Date de publication : 2014-01-10

This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.
71,69 €

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Description du livre

This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.

À propos

Auteur
Armin  Tank
Éditeur
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Collection
n.c
Parution
2014-01-10
Pages
365 pages
EAN papier
9783631641491

Auteur(s) du livre


Defaut-Illustration Armin Tank

Caractéristiques détaillées - droits

EAN PDF
9783653031805
Prix
71,69 €
Nombre pages copiables
73
Nombre pages imprimables
73
Taille du fichier
3615 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité

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