Description du livre
?ata???ste t?? ??s?a t?? Business Model Canvas (???st?? ?a? ?? BMC) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? Business Model Canvas e??a? ??a e??a?e?? p?? ???s?µ?p??e?ta? ??a t? s?????? ???? ep??e???µat???? µ??t???? ?a? t?? te?µ????s? t?? ?f?st?µe???, ?ts? ?ste ?? eta??e?e? ?a µp????? ?a d?µ????????, ?a pa?ad?d??? ?a? ?a desµe???? a??a. ?ts?, d??e? t? d??at?t?ta st??? ???ste? ?a µetat?????? af???µ??e? ?d?e? se ep??e???µat??? µ??t??a ?a? ep??e???µat??? s??d?a. ?? ß?ß??? a?t? sa? pa???e? µ?a e????st? e?sa???? st?? ?e?t?????e? µ?a? t?p???? ep??e???s??, s?µpe???aµßa??µ???? t?? ßas???? s??e??as???, t?? d??????s?? t?? ??st??? ?a? t?? ???? es?d??. ??? µ??? ?a µ??ete p?? ?a e?t?p??ete a?t??? t??? pa?????te? ???s?µ?p????ta? t? Business Model Canvas, a??? ?a e?et?sete ?a? p?a?µat???? µe??te? pe??pt?se??, ?a a?a?a???ete t?? ad??aµ?e? t?? e??a?e???, s?µpe???aµßa??µ???? t?? s?et??? stat???? a????s??, ?a? ?a µ??ete ??a s??af? µ??t??a, ?p?? ? p??a?a? µe??d??? a??pt???? t?? BCG ?a? ?? p??te d???µe?? t?? Porter.
S?et??? µe t? Business Model Canvas : ?? Business Model Canvas e??a? ??a e?a??et??? ???s?µ? e??a?e?? p?? µp??e? ?a ß????se? st?? ?a??d???s? t?? e?????s?? e??? ???? p?????t??, µ?a? ??a? ep??e???s?? ? µ?a? d?ad??as?a?. ? ep?t???a ?a? ? ap?te?esµat???t?t? t?? ?fe????ta? st?? ap??t?ta ?a? t? saf??e?? t??, p?? t? ?a??st??? e????? ?a ???s?µ?p????e? µ??? t?? ? se ?µ?de?. Se a?t? t? ß?ß???, ?a a?a?a???ete p?? ? ?aµß?? ep??e???µat???? µ??t???? µp??e? ?a sa? ß????se?, ?a µ??ete p?? ?a ???ete ß??s?µe? epa?astat????, e??p?a?µat???? ?d?e? ?a? ?a ???s?µ?p???sete ta ap?te??sµata ??a ?a a?a???????sete t?? ep??e???s? sa? ? ?a a?eße?te st?? ?e?a???a. ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? t?? µe??d??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s?et??? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?.