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Biographie et livres de Paul Baines

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Paul Baines is Professor of Political Marketing and Associate Dean (Business and Civic Engagement) at the University of Leicester. He is a Visiting Professor at Cranfield University and an Associate Fellow at King’s College London. He is author/co-author of more than a hundred published articles, book chapters and books on political marketing issues. Over the last 23 years, Paul’s research has focused on political marketing, public opinion and propaganda. He is a Fellow of the Market Research
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Téléchargez le livre : The Sage Handbook of Political Marketing

The Sage Handbook of Political Marketing

Paul Baines , Phil Harris , Denisa Hejlova , Costas Panagopoulos

SAGE Publications Ltd

The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world.The practice of political marketing has evolved significantly during...
98,59 €

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Ebooks de Paul Baines en PDF et EPUB

1 Livre(s)
Télécharger le livre : The SAGE Handbook of Propaganda
Paul Baines , Nicholas O'shaughnessy , Nancy Snow
The SAGE Handbook of Propaganda
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty,...
Editeur : SAGE Publications Ltd
Parution : 2019-11-25

Format(s) : PDF, ePub
107,93 €