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Biographie et livres de Gisela Castro

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Gisela G. S. Castro holds a PhD in Communication and Culture (Federal University of Rio de Janeiro), and a BSc in Psychology from the same University in her hometown Rio. She is a full professor at the Graduate Studies Program in Communication and Consumption Practices she helped found at the Advanced School of Advertising and Marketing (ESPM, São Paulo). Gisela was a Visiting Fellow at Goldsmiths, University of London. Her work was funded by FAPESP and supervised by Mike Featherstone. Shecommodification of ageing and longevity in the logics of promotional culture. She publishes regularly, mostly in Brazil. She is an author in Virpi Ylanne’s edited collection Ageing and the Media: international perspectives (Polity Press, 2022). 
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Téléchargez le livre : The Sage Handbook of Promotional Culture and Society

The Sage Handbook of Promotional Culture and Society

Clea Bourne , Jason Vincent A. Cabañes , Gisela Castro , Lee Edwards

SAGE Publications Ltd

The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By...
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