Télécharger le livre :  Corporate Communication

The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to...
Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2020-03-30

Format(s) : PDF, ePub
42,20
Télécharger le livre :  Corporate Communication

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a...
Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2010-05-01

Format(s) : PDF
109,67