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Biographie et livres d'Annmarie Hanlon

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Dr Annmarie Hanlon is a Chartered Marketer and an Associate Professor in Digital and AI Marketing at UCL in the Global Business School for Health. Previously she was the Course Director of MSc Marketing and Leadership at Cranfield University. She is an experienced academic with a strong teaching portfolio in digital marketing. She has proficiency in shaping the curriculum, from module specification to programme validation.

Before joining academia, she worked in
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Téléchargez le livre : The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing

Annmarie Hanlon , Tracy L. Tuten

SAGE Publications Ltd

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the...
87,63 €

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Ebooks d'Annmarie Hanlon en PDF et EPUB

1 Livre(s)
Télécharger le livre : The SAGE Handbook of Digital Marketing
Annmarie Hanlon , Tracy L. Tuten
The SAGE Handbook of Digital Marketing
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a...
Editeur : SAGE Publications Ltd
Parution : 2022-06-10

Format(s) : PDF, ePub
87,63 €