Description du livre
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.
Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
PART 1: Foundations of Marketing Ethics
PART 2: Theoretical and Research Approaches to Marketing Ethics
PART 3: Marketing Ethics and Social Issues
PART 4: Issues in Consumer Ethics
PART 5: Ethical Issues in Specific Sectors
PART 6: Ethical Issues in the Marketing Mix
PART 7: Concluding Comments and Reflections