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Biographie et livres de Patrick De Pelsmacker

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Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time professor at Ghent University, Belgium. His research focuses on advertising to children and teenagers, advertising effectiveness, online behavior, sustainable consumer behavior, and cross-cultural consumer behavior. His research has been published in journals such as Journal of Advertising, International Journal of Advertising, Journal of Business Research, Young Consumers, Journal of Environmental Psychology, Ecological Economics, and International Marketing Review.
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Téléchargez le livre : The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics

Stephan Dahl , Patrick De Pelsmacker , Lynne Eagle , Charles R Taylor

SAGE Publications Ltd

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. ...
107,93 €

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