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'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners'
- Hamish...
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For students who want to advance their understanding of company logistics and supply chains, the author examines how a number of firms in a supply chain work together to create a flow of products and services that satisfies end customers, whilst enabling all the...
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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: ...
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Positive Organizational Behaviour is emerging as a truly contemporary movement within the classic discipline of organizational behaviour. The best work of leading scholars is gathered together in one edited collection. Chapters study the states, traits and processes...
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'An excellent and much needed contribution to the management literature'
- Gareth Morgan
'Trough accurate examples and instructive accounts of what constitutes understanding at work, the Author leads us to the core link between understanding and managerial practicing....
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`Provides a wide-ranging and though-provoking analysis of non-union forms of employee-representation. While it will unquestionably be of interest to scholars and students specializing in the burgeoning field of non-union employee relations, there is much useful material...
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The SAGE Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for...
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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a...
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The field of employment and industrial relations is undergoing dramatic changes in the developed world; whilst developing economies are also experiencing their own shifts in practice and policy.
The chapters in this collection provide detailed and up-to-date analyses...
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`Bill Hollins continues his practical investigation of design in the service sector. In this new book with Sadie Shinkins, he provides a down to earth approach to an important topic in the field' - Naomi Gornick, Honorary Professor, University of Dundee Guiding...
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Praise for the award winning First Edition:
'This handbook is organized to help teachers and students to cover the mainstream work in the field of organization studies. This is an excellent reference tool with which to study organizational theory and practice' - ...
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Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an...
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`I have no doubt this book will be read and used time and again by any scholar working within the evolutionary approach to organizations. I believe that it will also be of great interest to strategy scholars' - Management `Rodolphe Durand has a compelling message for...
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`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' -...
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Doing Development Research is a comprehensive introduction to research in development studies, that provides thorough training for anyone carrying out research in developing countries. It brings together experts with extensive experience of overseas research, presenting...
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`[This] is an exciting book, written in clear, accessible style. It's an informative guide for anyone wishing to explore career counselling as a topic and process' – Professional Manager
'This is an excellent book - practical yet scholarly. It is a must-read for...
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The SAGE Course Companion on Management Accounting is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for...
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The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams...
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In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research.
In step-by-step terms, the authors detail the...
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This is a research book with a difference. It tells the truth about the research process. Each phase of a research project is addressed in the simultaneous order in which researchers often undertake them. Importantly, the book recognizes that writing up a research...
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