Daniela Andreini, Ph.D., is serving as Head of the Department of Management and Full Professor in Marketing at the University of Bergamo, Italy. Specializing in brand management, digital marketing, and business model innovation, Prof. Andreini imparts her expertise to graduate and undergraduate students, and has international teaching experience. Her extensive research contributions have been published in numerous prestigious journals such as AMS Review and Journal of Business Research. Prof. Andreini is also actively involved in editorial roles for journals like the Journal of Product and Brand Management and International Journal of Management Reviews. Additionally, she is a member of various scientific committees, including the Special Interest Group (SIG) Brand, Identity, and Corporate Reputation of the Academy of Marketing.