Télécharger le livre :  Pop Brands

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in...
Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2011-03-07

Format(s) : PDF
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