Télécharger le livre :  Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:  ...
Editeur : SAGE Publications Ltd
Parution : 2007-04-30

Format(s) : PDF
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