Lia Zarantonello is a Professor of Marketing at Roehampton University in London. Previously, she has held academic positions at prestigious universities in the UK, France, and Italy, and has been a visiting scholar at renowned institutions worldwide. Her research expertise lies in brand management and consumer psychology, with a particular focus on consumer experiences, well-being, scale development, and brand communications. Her work has been published in leading journals, including the Annual Review of Psychology, the Journal of Consumer Psychology, and the Journal of Marketing. She currently serves as an Associate Editor for both the Journal of Business Research and the Italian Journal of Marketing, and is an active member of several editorial boards, including the Journal of Brand Management and the Journal of Product & Brand Management. Lia is recognized as one of the world’s top scientists in the Stanford/Elsevier Top 2% Scientist Rankings and has won various awards for her research on brands and consumers.