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Biographie et livres d'Hester van Herk

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Hester van Herk is professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam. Her recent research focuses on antecedents and consequences of personal and cultural values on consumer behaviour in developed and emerging markets and on research methodology providing insight into differences and similarities between survey responses from different nations and cultural groups. About these subjects she has published in journals such as Journal of Marketing Research, Journal of
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International and Cross-Cultural Business Research

Julie Anne Lee , Jean-Claude Usunier , Hester Van Herk

SAGE Publications Ltd

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. ...
47,96 €

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