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Biographie et livres de Jean-Claude Usunier

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Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal
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Téléchargez le livre : International and Cross-Cultural Business Research

International and Cross-Cultural Business Research

Julie Anne Lee , Jean-Claude Usunier , Hester Van Herk

SAGE Publications Ltd

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. ...
47,96 €

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