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Biographie et livres de Michael Saren

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Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal ‘Marketing Theory’’ (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).
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Téléchargez le livre : The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory

Pauline Maclaran , Michael Saren , Barbara Stern , Mark Tadajewski

SAGE Publications Ltd

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing...
29,20 €

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Ebooks de Michael Saren en PDF

1 Livre(s)
Télécharger le livre : Rethinking Marketing
Douglas Brownlie , Michael Saren , Robin Wensley , Richard Whittington
Rethinking Marketing
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley...
Editeur : SAGE Publications Ltd
Parution : 1998-12-30

Format(s) : PDF
64,25 €