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Biographie et livres de Richard Whittington

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Richard Whittington teaches strategy at the Saïd Business School and New College, where he is Millman Fellow in Management
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Télécharger le livre :  Rethinking Marketing

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley...
Editeur : SAGE Publications Ltd
Parution : 1998-12-30

Format(s) : PDF
64,25